Norming aims at regulating human behaviour and indicates the desired strategy for moving away from storming into a state of maturity. It hinges on “normalising” interaction within and between groups and controlling personal and interpersonal behaviour.
Moving from storming to norming requires a conscious and deliberate decision, backed by unreserved management commitment. This includes:
• The development and accomplishment (internalisation)
of tangible values, norms and strategies aimed at regulating interaction and
communication.
• Understanding conflict and establishing
directives aimed at eradicating unhealthy conflict and conformity, promoting
healthy conflict, eliminating “inbreeding” of ideas and challenging prevailing
thinking.
• Implementing guidelines for shared leadership
and decision-making.
• Implementing guidelines to maintain trust levels,
ethics and integrity.
• Providing a basis for long-term open and
honest relationships between officials.
• Utilising “reinforcing” or “aversive
consequences” to establish required behaviour and discourage undesired actions.
•
KEY POINTS:
o Norming
focuses on human behaviour.
o It
hinges on “normalising” interaction within and between groups and controlling
personal and interpersonal behaviour.
o Moving
from storming to norming requires a purposeful decision, backed by unqualified management
commitment and well-planned intervention.
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